Keep it blonde! Designed to kick brass (or neutralize brassiness) on blonde, gray and highlighted hair, our Blonde Collection is powered by highly effective ingredients like Willow Bark Extract to strengthen and protect hair from harmful chemicals, Collagen to improve strength and elasticity, and Jojoba Oil, Argan Oil and Aloe Vera to heal and repair. Together they brighten and cleanse without stripping moisture, revealing cooler tones, amazing shine and refreshed vibrancy. Coupled with KERABOND Technology, a proprietary, high-performance keratin formulation designed to replenish keratin, fortify strands, and protect from future damage, the results are shiny, stronger, more manageable, blonder, healthy hair.