It is a 100% formaldehyde-free smoothing system with KERABOND™ technology that will transform your hair, leaving it frizz free, shiny and manageable while giving you medium to maximum curl reduction for up to 12 weeks.
No, Keratherapy’s Pure Renewal Plus+ is not a permanent treatment as it does not break the bonds of the hair. Hair will eventually revert to its natural texture as the treatment eventually leaves the hair.
The length of the service can take approximately 1 ½ hours depending on the length and thickness of the hair.
The treatment will last up to 12 weeks with the recommended Keratherapy aftercare collection.
Any person with curly hair, dull lifeless hair and any client with chemically treated hair regardless of texture that wants to have medium to maximum curl reduction. That delivers amazing shine and dramatically improve manageability and eliminate frizz.
Absolutely zero formaldehyde vapors are released.
Glyoxylic Acid, Cysteine and Acetic acid
Keratherapy Clean Start Pre-Treatment Shampoo
Blow dry hair 75% dry to remove excess water. For course or resistant hair, blow dry until 100% dry.
Yes. Depending on the texture and resistance of hair, there is a 45 to 60-minute processing time, after processing time is over, rinse the hair for 10 to 20 seconds and blow dry 100% and flat iron.
We highly recommend waiting one week before or one week after a color service before applying the Pure Renewal Treatment
It can give you up to medium to maximum reduction.
Any of the Keratherapy Keratin Infused aftercare products: Moisture Shampoo and Conditioner, Leave In Conditioning Spray, Argan Oil, Daily Smoothing Cream, Deep Conditioning Mask, Volume Shampoo & Conditioner, Root Boost & Volumizer, Perfect Hold Hairspray and Rapid Rescue
It is generally NOT recommended to perform services of this type on these clients as no clinical testing has been done to determine any potential hazards. Consult a physician before receiving or applying these treatments.
We recommend performing the Pure Renewal Treatment on ages 12 and older, with parental consent.
Yes. Pure Renewal is compliant with all worldwide health agencies.
Yes. There is no wait time to wash the hair.
Yes, but salt water and pool water will affect the longevity of the treatment. Apply Keratin Infused Leave-In Conditioner prior to swimming in the pool or ocean. Rinse hair immediately after swimming and apply more leave-in conditioner if needed.
We recommend cutting the hair after the Pure Renewal Treatment as the hair will be completely smooth and straight and any split ends can be trimmed more accurately.